Priming from novel masked stimuli dependson target set size

Document Type: 
Article
Article Type: 
Experimental
Disciplines: 
Psychology
Topics: 
Unconscious States Processing
Keywords: 
Masked priming, novel stimuli, action trigger account
Deposited by: 
Kristina Musholt
Date of Issue: 
2006
Authors: 
Andrea Kiesel, Wilfried Kunde, Carsten Pohl, Joachim Hoffmann
Journal/Publication Title: 
Advances in Cognitive Psychology
Volume: 
2
Issue Number: 
1
Page Range: 
37-45
Official URL: 
http://www.ac-psych.org
Abstract: 
When objects denoted by target words are classified as belonging to a certain category (e.g., to be either small or large) responding is faster when the target word is preceded by a masked prime word belonging to the same rather than a different category. Recently, there has been some controversy on whether such masked priming effects are confined to primes that are practised as targets as well, or whether they transfer to other novel prime words. We report data which show that the transfer of unconscious priming to unpractised stimuli depends on the size of the target set. Priming does transfer to novel (unpractised) primes with a large target set (40 different target words), whereas no transfer to novel primes occurs with a small target set (4 different target words). We conclude that the size and structure of the target set crucially determine the way participants handle a task and thus, determine how unconscious stimuli are processed.
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